Contrary to my previous post about sticking to what you know, yesterday thought me that doing something you have always done, will eventually only lead to making more of the same thing. Sometimes you have to radically change the direction you are going in and do something completely different. Only then you could create something that is different, that stands out in the crowd and is desirable.
The fist example that comes to mind is the Nokia vs Iphone thing. Nokia has been making great phones for many, many years, but recently they became dull, they created models that were more or less the same as the models that preceded them and had/have features with minor improvements (better camera, bigger display, more colours, etc). When Apple introduced the Iphone it didn’t look like any other phone, it didn’t do anything like the phones, in fact the Iphone isn’t about the specs of the device, its about the apps you can put on it (or develop for it) Apple for doing something different turned the phone industry upside down (or at least rattled it a bit).
So what did Nokia do? They simply did something different and created a netbook and it looks really cool.
simplicity
Simplicity is great, even if the motivation for keeping it simple is lack of time, inspiration or talent (or all). Personally I like simple things for they are easy to understand and create. It would even better if you can make something extremely complicated really simple. And interesting if you can make something simple difficult.
like this (sort of):